My First Internship Story

My First Internship Story

I had my first internship in year 2001(June-July) for 8 weeks after completing first year of B.com (Professional), aim was to understand the professional environment and the challenge was to search the company by your own. At that time, I had very few choice sin terms of choosing the industry like FMCG / Industrial goods. Kind of FMCG companies in Jalandhar wasn't of my choices and also it's difficult to get internship there. A very popular company in Jalandhar for internship is the one even till today which manufacture Bomb Shells.

 Like most of the other students, i consult with my father he is into industrial machinery business, gives me the contact of the Marketing head of one industrial goods marketing company doing business PAN India with different sub-brand names.

I went their my own , the company branch office was on the Amritsar-Jalandhar highway, it took me almost 45 mins  from my house (Transport i used was Two-wheeler" My birthday gift Kinetic Honda) .I met the marketing head -. He said as such i have no vacancy for the internees but tell me how can i help you.. What are you looking for? 

His speech was unexpected to me because i thought company is ready to bear with me. (Learning no.1), i always have interest to do something in marketing ie why i chose Commerce and Management stream and then did my Masters in Pure Economics.

 I told him that i want to study the Marketing mix of your company and how do you develop it. He asked me what Marketing Mix is and what exactly i want to know. He tried to finish my internship by afternoon........which I never wanted because i had a mission to be there for at least a month. (Learning no.2)

I come back to home,, prepare an agenda a for me  so that he will allow me to retain there. But, after completing some 4 weeks there and preparing a report before the college starts in August (Learning no.3), I realized that this internship opens my mind regarding the Marketing mix concept (Learning no.4) and also understood the philosophy how it was developed by an Industrial goods.